With three kids ages, 8, 5, and 4, we tend to watch a lot of Pixar movies. I mean, A LOT of Pixar movies.
And, I have noticed a very familiar theme throughout all of them. The main character always has a problem, they are helped by an advisor with a solution, and there is a happy ending.
The roles are interchangeable with talking cars, toy cowboys, or a clown fish.
Speaking of clown fish, take Finding Nemo for example:
- The Main Character - Marlin (Nemo’s dad)
- The Problem - Nemo was captured by scuba divers, so Marlin has to find Nemo
- The Advisor - Dory, the helpful new friend
- The Solution - Dory helps Marlin swim to Australia through the East Australian Current to find Nemo
- The Results - Marlin and Nemo are reunited with the help of Dory and they all live happily ever after. Or, at least until the sequel.
This story is very similar to the way you help your customer. They have a problem, you help them with a solution, and there is a happy ending.
Stories connect and sell.
By the way, stories sell 118% better than facts!
You want to increase sales, and the way to do that is through better storytelling.
Make the customer the star of the story, and you help them get a happy ending.
Now let's consider you.
- Does your elevator pitch tell a story?
- Does your website tell a story?
- Does your email marketing tell a story?
- Does your video tell a story? If it does, whose story is it; yours or your customer’s story?
- Does your print material tell a story?
- Do your employees tell a story?
If you are still telling customers about your features, advantages, and benefits, it is time to make a change to storytelling.