Friday, May 10, 2013
Monday, May 6, 2013
7 Small Business Trends
I’m often asked what is new in the world of small
businesses. Unfortunately, over the last
five years or
so, the talk for most folks has been how the sky is falling. Well, several smart and hard-working
entrepreneurs have ignored the economy and have changed the small business
landscape.
Here are seven trends in the world of small businesses (according
to me, at least):
- Social
Media –
Social media is not the new hip thing.
In fact, if you haven’t already found a way to properly utilize
Facebook (1 billion users), Twitter (500 million users), LinkedIn (200
million users), or Pinterest (50 million users), you are already behind.
- Video – Yeah, I know I’ve hammered
this home a few times, but I had to include it. All the cool kids have video on their
site.
- Mobility – The days of going to the office may be
over. The average small business
owner wakes up, checks their phone, has a home office, uses Google
docs/apps, video chats with employees, networks mostly online, and has constant
interaction with customers online.
Also, everybody has a Smart Phone now. Everybody.
- Hiring – Many folks that have been
laid off for the eleventieth (it’s a real number) time have decided to be
self-employed. So now we do not see
that many people looking for, let’s say a bookkeeping job, versus handling
bookkeeping for 4 -5 different businesses.
The same is now true for anything I.T., graphic design, accounting,
or even janitorial services.
- Specialty
Based – I
remember as a kid, you wanted a jack-of-all-trades for everything. That’s not the case anymore. Successful business owners know that
having a niche is a quicker path to success. For example, instead of a handyman,
maybe you want to be a restaurant maintenance specialist; instead of a
clothing retail store, maybe you want to have a men’s big and tall
consignment store; instead of an insurance agent talking home, life, and
auto, you become a construction policy guru. You get the idea. Better to be good at one or two things
that give you a competitive advantage than be mediocre at 10 things.
- Sustainability - According to a 2011 study by MIT, sustainability is now a permanent part of 70% of corporate agendas. According to a survey conducted by Cohn & Wolfe, a majority of consumers in all countries say that it is very or somewhat important that companies are environmentally-friendly and 35% are willing to spend more for green products. Green Village Recycling and Rhoades Car can attest to this.
- Authenticity - Customers want to engage and be a part of “something.” Customers are willing to pay premium prices for authenticity. The International Council of Shopping Centers Survey says "71% of respondents are motivated to shop locally because 68 cents of every dollar spent at a locally-owned retailer stays in the community."
Labels:
trend
Monday, April 29, 2013
Larry Winget on Problem Solving
Pretty good stuff here on basic problem solving concepts that many of us have forgotten.
The turquoise ring has to go though.
The Unfiltered Truth series is the first time Larry Winget has just sat down and talked to folks about what it takes to be successful. No script. No planned speech. Just Larry talking to you about the actions you need to take to make your personal and professional life better than it is right now.
Labels:
larry winget,
problem solving
Monday, April 15, 2013
May Seminars
IRS Small Business Tax workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-3:30 p.m. Friday, May 3, 1480 Nashville Pike, Gallatin, TN Building and Room TBD, and will be emailed prior to class. Registration is required. Reserve online. www.tsbdc.org. Free.
Starting a Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 4-6 p.m. Thursday, May 9, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.
QuickBooks for Small Business Introduction workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-12:00 p.m. Friday, May 24, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. $25, payable at the workshop (check or cash preferred.)
How to Write a “Real World” Business Plan workshop of Volunteer State Community College's Tennessee Small Business Development Center, 2-5 p.m. Thursday, May 30, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. $30, payable at the workshop (check or cash preferred.)
How to Read and Draft Common Contracts for Small Businesses workshop of Volunteer State Community College's Tennessee Small Business Development Center, 2-4 p.m. Tuesday, June 4, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.
Government Contracting workshop of Volunteer State Community College's Tennessee Small Business Development Center, 2-4 p.m. Wednesday, June 5, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.
Wednesday, April 10, 2013
JOHN C. MAXWELL ON RESOURCEFULNESS
http://www.johnmaxwell.com/blog/john-c.-maxwell-on-resourcefulness
This is a good watch. Probably not the best screen shot though.
Labels:
John Maxwell
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