The Skittles he wanted was on the top shelf in the pantry. Yep, Skittles. Not the apple or banana he passed in the fruit bowl on the way to the pantry.
So obviously, he couldn’t reach it.
- At first, he tried to stand on his bean bag to reach them. His bean bag is pretty old, so it is really just a bag at this point. That didn’t work.
- Then he tried blocks. He came tumbling down like a bad game of Jenga.
- Next, he tried a chair, but it was still out of reach.
- Lastly, he asked his dear old dad for a little help. I picked him up, he grabbed the goldfish, and life was good.
Lane needed a solid foundation to achieve his goal.
The same is true with your business.
You need solid foundations for your solutions. There are no quick fixes.
- If you are having cash flow issues, you may need to dive deep into the numbers. Getting a loan may only be standing on a bean bag, especially if you don’t address the source of the cash flow problems, i.e. accounts receivable, having too much payroll, not charging enough.
- If you are having personnel issues, continuing to hire the same type of person, may be like standing on a set of blocks. It may be time to review the set of qualifications needed for the job you have, such as the attitude and translatable skills versus just having experience in the industry.
- If you want to have a consistent marketing approach for your business, you need to have your own content and a calendar to keep you on track. Just dragging up a chair to stand on, every time revenue dips will only get you close to your goals.
While you will have to be patient, building your business on a solid foundation will always beat sand.
Or a bean bag…or blocks…or a chair.