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| THE SUMMER OF GEORGE |
The other day the kids were at the in-laws and Sarah was
having a rare girl’s night out. I had
the house to myself! I had a list of
things (honey-do list) that I was going to get accomplished. But first, I wanted to get a “guy’s” movie on
Netflix. You know something with a lot
of car chases and shoot outs. Fast
forward to a few hours later; Sarah arrives home and I have only unloaded the
dishwasher and just started Skyfall. “What have you been up to?” Sarah asks. I wasn't really sure. It appears that I had been scanning Netflix,
watching movie trailers, and staring into space.
This sort of thing happens to folks every New Year. We always start out with the best intentions,
such as deciding to get back in shape, read that book that has been collecting
dust, and really get organized. Then the
best intentions go awry.
This reminds me of the Seinfeld episode, “The Summer of
George”. George Costanza gets an
unexpected three months’ severance package.
He plans on taking his new found cash and living it up for the summer by
reading books, exercising, and enjoying life.
Instead he buys a recliner with a cooler in it, and he never gets out of
his pajamas all summer. His best of
intentions were gone in an instant.
This is a particularly big problem with entrepreneurs.
• You plan on hiring a general manager, but you never really get around to writing the job description and posting it online.
• You want to get the website updated, but you can’t decide on the web designer and content.
• You are going to make 10 sales/follow up/referral calls per week, but you spend hours on Facebook/LinkedIn/Instagram instead.
So now is the time to create the game plan, while your
energy is high and your intentions are clear, by following these three easy
steps.
- Identify
two or three truly worthy goals.
- Avoid
things that waste your time and set deadlines.
- Track
your progress by keeping score in your business.
And if you need any help, be sure to contact the
TSBDC to get your best of intentions off the
ground and running for 2015! Oh, and
don’t buy a recliner with a cooler in it.
