How Businesses are Utilizing Social Media Platforms: Facebook, Pinterest, Twitter, and YouTube

Wednesday, June 13, 2012 8:30 AM to 12:00 PM

Click Here to Register!

Fee: $30.00, payable at the workshop

Facebook:
*Create referrals and profitable engagement on your Business Facebook Page
*How to deal with negative Facebook Updates on your Business Page
*Run a Successful Facebook Contest
*Get the most out of Facebook's recent move to the new Timeline view
*Reporting

Pinterest:
*Demographics of Pinterest Users
*How to Use Pinterest for Business
*Best Industries for using Pinterest as a social media platform
*Do’s and Don’ts of using Pinterest

Twitter:
*Why is Twitter so popular?
*Why should I use Twitter for Business
*Twitter Mechanics - Tweet, ReTweet, and proper Hashtag (#) use
*Engaging your audience and increasing online referrals
*Power of List Building

Strategy:
*Birds of a Feather Strategy
*Stalking Dave Delaney Strategy

YouTube:
*Business Benefits of YouTube
*How YouTube Is Social
*YouTube Case studies
*Best Practices for YouTube marketing

Speaker(s): Jason Elkins and Mailynne Calvin from Transparent Social Media and Jeremy Scott from The Viral Orchard

Location

1480 Nashville Pike Gallatin, TN

To get here take the GAP Blvd entrance to Volunteer State Community College.  Then take your second entrance on the right into the parking lot and the Betty Gibson Building will be right in front of you.

I Know Who Has Your Money!

My three year-old, Ava, recently got a wallet for her purse.  Yes, she already has a purse.  Well, with a wallet, goes money.  And, she has already compiled quite the stash.  She even acquired enough cash to do a little lending.  Unfortunately, her lending standards could use some work.  For instance, if you smile at her, you get a quarter. A hug is worth a dollar.  And, you can expect a windfall for some milk and Goldfish.

However, the problem she is now running into is that she is low on funds, and she is none too happy about it.  She is on a collections war path!  “You have my money?” is now a commonly used phrase to our nine month-old, Lilly and to Phoebe, the family dog.  “Can I have it back, pwease?”  It usually works for her.

Unfortunately, several small business owners find themselves in the same predicament, especially this time of year.  Graphic designers, consultants, day cares, landscapers, manufacturers, pest control, accountants, etc. find themselves already playing catch up with customers who gladly took product or service for a promise to repay in the future.  So often the customers soon forget the gracious credit policy offered by the generous business owner.

So now that you know who has your money, it is now time to put that cash back in your pocket:

• Bill immediately.  A lot of businesses bill customers monthly, to keep things simple.  They offer 30 day terms to their customers.  In many cases, customers pay 45 – 60 days after they receive their invoice, and those are the customers that are paying on time.   Now consider this, business owners have to pay staff, vendors and taxes on time during the 45 - 60 day lag period. 

• Use a gadget that will allow you to run a credit card on the spot.  Several are now available, reliable, and cost effective.

https://squareup.com/

http://gopayment.com/

http://www.payanywhere.com/

• Consider using automatic drafts from the customer’s bank account through your bank. You can set up payments on a certain date or on a recurring basis. You will incur some costs to get this set up and may even incur costs each time the transaction occurs, however, it may be well worth it in the long run.

• Use an online bill payment service.  The easier it is for your customer, the quicker you will collect payment.

https://paymentnetwork.intuit.com/

https://www.paypal.com/

• Pick up the telephone.  Not text, Facebook, email, IM or carrier pigeon.  Call them and ask for a specific date you should expect payment in a polite, yet firm manner.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

How to Make Sure Siri Can Find Your Site in Local Searches

Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

QuickBooks Workshop - May 17th

Thursday, May 17, 2012 9:00 AM to 12:00 PM

TSBDC @ Volunteer State Community College

Click Here to Register

This QuickBooks workshop is designed for basic users and small business owners that operate a for-profit business. Therefore the course description below is focused on that group of learners.

This workshop is in our computer lab in the Ramer Building, Room 175.

Speaker(s): Rachel McCrary - Greeno CPA

Fee: $ 25.00

Register for this event online

May Workshops

Starting a Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 3-5 p.m. Tuesday, May 8, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

QuickBooks for Small Business Introduction workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-12 p.m. Thursday, May 17, 1480 Nashville Pike, Gallatin, TN in the Ramer Administrative Building, Room 175 Registration is required. Reserve online. www.tsbdc.org. $25, payable at the workshop.

5 Steps to Marketing Success workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-11 a.m. Tuesday, May 22, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

Getting and Creating Loyal Clients for Your Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-11 a.m. Thursday, May 31, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

IRS Small Business Tax workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-3:30 p.m. Friday, June 1, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

TSBDC at Vol State Celebrates Five Years of Helping Small Business

The numbers speak for themselves: 925 clients, 106 business starts and 337 jobs created and retained. Those are just a few of the accomplishments for the Tennessee Small Business Development Center (TSBDC) at Volunteer State Community College. It’s the five-year anniversary of the TSBDC and business owners have plenty to say about the help they’ve received.

“We wanted to expand our catering business, to owning a large event facility and with the TSBDC’s help we did it,” said Christopher Newton of Chef Christopher’s Catering and EPIC Event Centre in Gallatin. “We started with a business plan and lots of advice, which led to the purchase of a million dollar facility. TSBDC is the first place to go when starting or expanding your business.”

“Our time spent with the TSBDC has been extremely important to the success of our business,” said Linda Alkasem of Café Rakka in Hendersonville. “His expertise working with small businesses has been such a valuable tool for our restaurant.”

Charles Alexander is the director of the TSBDC at Vol State. He offers free and inexpensive workshops for small businesses that address their most pressing needs, as well as one-on-one business consulting free of charge. There has been an overwhelming response from the local community and surrounding counties to the services offered by the TSBDC. 3,687 people have attended the 233 classes and workshops held over the last five years. Alexander was recently named a 2012 Business Champion by the Gallatin Chamber of Commerce.

Visit the website www.tsbdc.org to see what workshops are available. To schedule an appointment to meet with a business counselor e-mail charles.alexander@volstate.edu or call 615-230-4780.

The NFL Offseason: Building Your Business through Free Agency and the Draft

(Non Peyton/Tebow Edition)

I hate to admit it, but this is one of my favorite times of year in sports.  NFL free agency and the draft are for football nerds.  Every year we see the best teams, the Patriots, Packers, Giants, Steelers, show great patience during free agency and sign mid-level guys that fit their system.  They build through the draft and have long term success.  The bad teams, the Redskins, Browns, Bills, usually get the wrong free agents for their system, take leftovers, and draft poorly.

The same concept goes for your business.  It’s important to hire the right person, for the right job.  Too often we go for the first person with little experience, without a proven track record, or with a questionable attitude.

Below are 3 examples of things for you to look for with a Tennessee Titan feel.

1. Attitude matters as much as production. – Remember Albert Haynesworth?  He was a dominant defensive tackle and his best years with the Titans were when he was playing for a new contract.  As soon as he got his $100M contract with the Redskins he fell off the map. 

The same goes when you are looking for your next office manager.  Just because he shows flashes of brilliance when it comes to managing schedules, you better make sure his attitude is good.  If not, it will have a negative impact on the rest of your team.

2. Look at their track record – In the 2007 draft, the Titans were desperate to find a break away running back to pair with LenDale White.  So in the 2^nd round, they reached on Chris Henry, a running back from Arizona, who didn’t even have 1,000 rushing yards during his entire collegiate career.  They fell in love with his potential.  He was fast, but that was it.  To correct the mistake, the Titans drafted Chris Johnson in the 2008 draft.  He has the same or better speed, and had great college production.  In 2009, he set the NFL record of 2,509 scrimmage yards in a season.

When you get ready to hire that hot shot kid right out of college, look at their work history, extracurricular activities, and references, before you try to make a square peg fit in a round hole.

3. You can’t turn a C player into an A player – Speaking of LenDale White….he led the NFL in touchdowns in 2008, primarily because the Titans put him in at the 2 or 3 yard line and let him punch it in for the score.  They always put him in position to succeed.  When he had to do things on his own, he didn’t fare so well.  He is more or less out of the league now.

If you hire the wrong salesperson and realize it after a 90 day probationary period, it is best to part ways and start over.  Continually putting them in closing appointments that you set up for them or letting them just babysit key accounts won’t make them a good salesperson.

We don’t even have time to go into the importance of checking out referrals (Pacman Jones) or have someone that “can’t be told nothing” (Vince Young). 

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

Use Pinterest for Your Business

In my house Pinterest is the thing that has caused us to make homemade laundry detergent, dish washing detergent, and countless other projects.

As it turns out with most social media platforms Pinterest can be used for your business.  Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

April Small Business Workshops

Starting a Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 3-5 p.m. Tuesday, April 10, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

Time Management and Goal Setting for Your Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-11 a.m. Thursday, April 19, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

Take Your Business With You and Work Almost Anywhere workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-11 a.m. Wednesday, April 25, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free. 

Small Business Lending Ticks Up?!

An explosion, no; a small tick upward, yes.  Now granted, that may be like you bragging about having more hair than me, however it is still good news.

Below is what Angus Loten said from the WSJ:

“There are signs that more banks may be loosening the purse strings for small firms, as business conditions improve and as borrowers become more willing and able to take on debt.
 

Small-business lending hit a four-year high in November, according to the latest Thomson Reuters/PayNet lending index, for instance. 
 

The total volume of small-business financing increased by 18% over the same period last year, and reached the highest level since Feb. 2008, its latest data show.”

I have seen this anecdotally (which means I am being lazy and not sharing real data) this year alone.

I’m not advocating that everyone rush to the bank to borrow money immediately, however if you have been biding your time and want to purchase equipment, a building or just get some ole fashioned working capital, you should take a peek at what the lenders will want to see from you.

Basics

Here are just a few of the basics that a lender will look at, when reviewing financial statements.

Income Statement

Has the revenue has been growing or at least steady?

Are profits increasing as a percentage of sales?

Balance Sheet

Are all of your assets just old accounts receivable?

Do you actually have some equity?

Cash Flow

Do you have enough working capital (cash at end of each period) to stay in business?

Is there discretionary cash flow?

Now let’s look at more in-depth (and boring) ratios lenders find important.

Key Financial Ratios

Lenders will look at certain numbers in your financials and use them to determine the viability of your business.  They will also compare key financial ratios in your business to other like businesses in your industry, so they can get an apples-to-apples comparison.

Debt to worth ratio – Comparing liabilities and equity.  This shows that you are not all debt and no ownership.

Current ratio – Compares current assets to current liabilities.  This shows that you can pay its immediate debt with no major issues.

Debt service coverage ratio – Compares net income to amount of money you pay on debt.  This shows that you have the ability to pay on debt.

There are a list of other things lenders will look at like your credit score, your industry, and projections and maybe even a business plan.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

Becoming Bankable

This is the first of a 5-part series on how to become bankable.  Whether you have owned your own business for 30 years or if you are a start-up trying to find your way, you will want to learn what it takes to get a loan these days.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

March Workshops

Government Contracting workshop of Volunteer State Community College's Tennessee Small Business Development Center, 2 - 4 p.m. Wednesday, March 7, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.


Starting a Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 3-5 p.m. Tuesday, March 13, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.


How to Become Bankable workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-10 a.m. Tuesday, March 20, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free. 

5 Steps to Marketing Success

Marketing is much more than simply advertising.  Let’s take a look at five steps to getting marketing refreshed and ready.

1.      Fine tune your focus
Repeat after me; I can’t be all things to all people, I can’t be all things to all people, I can’t be all things to all people.  Know what your strengths are and play to them.  Identify the top two to three areas you can focus on and hone your craft.  Be a financial advisor that specializes in protecting the assets of dry cleaners.  Do not be just another financial advisor.

2.      Who are your customers?

Since you can’t be all things to all people, not everyone can be your customer.  It’s important to identify the types of customers that want what you are selling, that are willing to pay for it, and focus on them.

3.      Competitive advantage

This may be the hardest thing for most small business owners to do.  I’ve sat in a room full of eager business owners that are expressing how wonderful their business is, dozens of times.  They have years of experience, the best product or service, and even a story of adequate customer service.  And when it’s all said and done, I couldn’t tell you the difference from one business to the next.   It’s up to you to know what makes your business unique.  You don’t have to bash the competition.   If there truly isn’t a huge difference between you and the next guy, you can at least try the following:

·         Show sincere interest in others, give referrals, and be friendly

·         Be active in the community

·         Tell true tales of extraordinary customer service

4.      Marketing message and promotion

Marketing is not doing a lot of different things once.  After you have identified what you do and who your customer is, it is up to you to deliver your message.  Create a budget that consists of .5% - 8% of your monthly fixed expenses.  It doesn’t have to be an obnoxious in-your-face-method.  Create a consistent message that clearly states who you are, the competitive advantage you offer, the types of customers you work with and the desired result.  Networking, social marketing, and search engine optimization offer the slowest, but steadiest growth for most small businesses.

5.      Schedule your activities and track your progress

Schedule the activities and do not let anything interrupt it and then do it!  My belief is that most business owners fully understand this.  However, they at times lack the motivation. 

One of my favorite quotes from author John Maxwell is "The whole idea of motivation is a trap. Forget motivation. Just do it. Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation. And then, guess what. After you start doing the thing, that’s when the motivation comes and makes it easy for you to keep on doing it. "

The reason I find it appropriate for marketing is because so many small business owners are looking for some type of encouragement to get them out the door and sell their product or service. Don't worry about the motivation. Once you start doing it on a regular basis, it will become habit, and then the motivation will come.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

Social Media Workshop

Folk, it's here and it's free, Social Media for Small Businesses.  This workshop will cover how to use Facebook , Twitter, and YouTube to grow your business.

This workshop will be at Vol State Community College, Thursday, February 23, 2011 9:00 AM to 11:00 AM. 

To register click here http://www.tsbdc.org/workshop.aspx?ekey=53320009.

The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.

Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc

Social Media in Plain English

This video is a couple of years old, but sums up social media very well.

And ice cream cut outs are very cool.

Remember that the Tennessee Small Business Development Center (TSBDC) also specializes in personal and confidential one-on-one advising services for existing and start up small businesses.   Whether the counseling is in the area of marketing, finance, management, or any other business service, the TSBDC consultant provides guidance every step of the way. To schedule an appointment visit http://www.tsbdc.org/.

February workshops

February (It’s Marketing month!)

How to Start a Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 3-5 p.m. Tuesday, February 14, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

5 Steps for Marketing Success workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-11 a.m. Thursday, February 16, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

Social Media for Small Businesses workshop of Volunteer State Community College's Tennessee Small Business Development Center, 9-11 a.m. Thursday, February 23, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

Upcoming in March
Government Contracting workshop of Volunteer State Community College's Tennessee Small Business Development Center, 2 - 4 p.m. Wednesday, March 7, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.

Seth Godin on Small Business

Take a few minutes and see what marketing guru says about making your small business indispensable.

Not to mention, he has an awesome haircut.

6 Things to Fix in 2012

Yes, I know that 12 things to fix in 2012 would have a much better ring, but who has time for 12 things.  In fact, I think 6 things may be pushing it.  At least 12 is divisible by 6.  You know what, just read this list and pick out 2 or 3 that you are comfortable with, and stick with those. 

1.      Poor cash flow management

Problem: Payment doesn't always match outflow and it's up to the business owner to make up the difference.

Solution: Fill out a cash flow (not P/L statement) and identify shortfalls.  Do not extend credit to all customers.  Bill customers quicker in order to speed up the collection process (billing cycle) and get funds into the business faster.  Eliminate or reduce some overhead or fixed costs to reduce monthly expenses. Pull frequent (weekly) accounts receivable reports in order to examine how effective the business is at collecting funds. 

2.      Lack of planning

Problem: On average, people spend more time planning a vacation or wedding than they do for running their small business.  The business should last a lot longer than a seven day vacation or a one night wedding.

Solution: Create goals for your business and a plan to reach those goals through marketing, management, and financial planning. Obtain an annual business check-up.  Meet with an accountant, banker, or TSBDC counselor to review financial statements and get advice on how to improve performance.

3.      Marketing

Problem: Set up a real marketing budget. It should be at least .5% - 8% of your monthly expenditures.

Solution: Identify your target market and a good marketing mix to attract that target market.  Track where your sales come from, such as internet, coupons, chamber contacts, etc.

4.      Delegation

Problem: If you want something done right, you have to do it yourself.  If you want to own your business longer than a few years, learn to delegate and deal with imperfection.

Solution: Hire the right people using systematic processes to operate the business.  Recognize what you are not good at and delegate that role so you can spend time managing your business

5.      Personal use of business funds

Problem: DO NOT GET THAT NEW DIAMOND ENCRUSTED IPAD YET!

Solution: Monitor the amount of money that is being used for activities unrelated to the business.  Keep personal use of funds separate from all business funds, by using different accounts.

6.      Unexpected growth 

Problem: Perform an annual SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to determine what your business will likely be experiencing and create a plan to meet that growth.

Solution: Have a growth plan and stick to it.  This may mean turning down customers.

Vol State TSBDC 2011 Results

The Results Are In.........

We met with 215 clients and had 710 people attend workshops.

However, we are most proud of….

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Working with clients to obtain$1,251,000 to expand or start their business.

Working with clients to create70 jobs.

Working with 29 clients to start their business.