Friday, July 23, 2010

Chaos Management

Many of the clients I work with have become amateur fire fighters -- not in the literal sense, but in their business. Many business owners spend a disproportionate amount of time redirecting employees, on the phone with vendors and customers, and running errands. In fact, most of these business owners even thrive on it. It gives them a feeling that they are managing controlled chaos, and who doesn’t want to feel like a hero saving the day. Although fire fighting might be fun and make you feel important, in reality, you are spinning your wheels. This type of management usually leads to stagnant growth and disgruntled employees.
In order to avoid this type of management, you should strongly consider following a few basic rules that will allow you to run your business instead of your business running you.


Develop Routines
If you find yourself handling a piece of paper or email several times before being able to make a decision, you need a new routine. Every piece of paper or email that comes into your business should be handled only once, acted upon, and filed. Paper and email should not be shuffled around until the office fairy does something with it. If your desk is covered with paper or your inbox cluttered with old emails, consider cleaning them up and creating routines to prevent this from reoccurring.

Create Clear Responsibilities
Real business management means knowing who is responsible for what. If you have a business where everyone just “pitches in” to get stuff done and everyone does a little of everything, you have a real possibility for chaos. Although it is admirable to have a team atmosphere, you should have very clear job descriptions that describe in detail what everyone should be doing.

Delegate and/or Outsource
This point goes hand-in-hand with the previous point. Repeat after me, “I cannot do it all”. The famous last words of many strong business owners are, if you want something done right, you’ve got to do it yourself. That may only work for the first year or so. After that, it can become counterproductive. Delegating and outsourcing cannot only improve your business’ management, but also improve your revenue. The key to delegating and outsourcing is to find good employees, vendors, accountants, attorneys, and other professional advisors.

Make Business Planning Priority #1“I’m so busy I don’t have time to plan”. If this is your M.O. take another look at your work style. One of the greatest myths about planning is that it takes more time than it’s worth. Many small business owners spend their time reacting to issues, rather than being proactive. They then wonder why they seem to be spinning their wheels. Successful small business owners spend time every day on business planning. Right now is a good time to take time to create plans to reach your revenue and growth goals.


Do not let chaos management be the way you continue operating your business. Once you start using some of these basic practices, you’ll find yourself running your business instead of it running you.

Thursday, July 1, 2010

The Magic Sales Box



* Disclaimer: I'll make this short and sweet. Having a presence online in today's economy is downright crucial. It's a way for customers to find you, learn about you, and even buy from you. I highly recommend that any business have a website, with someone working diligently on search engine optimization.
Now that I have my disclaimer there, I also want to express the importance of YOU selling your product and service. The internet or "Magic Sales Box", will not do it all, on its own. The reason that I state this (although most small business owners see this as obvious) is that many folks do not want to put in the tireless effort of marketing their business. They feel like if they just get an online presence, the hard will work will be done for them. Many times over, it does not! It is a supplement to other efforts, but that's all.
Think of it like exercising, without changing your diet will have only a moderate affect on your weight. You have to all of the hard stuff.