Have some holiday cheer and try any one of the following:Send Christmas cards and gifts - It’s a no-brainer to send out Christmas cards to customers, vendors, and anyone else you deal with, because it's a great time of the year to reach out and show people how much you appreciate them, and remind them how your business can help them. Don’t be afraid to include a coupon or any other call to action in your card, just do it in good taste. Also, if it is a very good customer or vendor do something less generic and more meaningful. Taking the time to find a personally appropriate gift will mean the world to your customers, vendors, and other people that can send you business.
Decorate - Whether you’re web-based, home-based, vehicle-based, or if you’re a brick-and-mortar entity (or some combination of all of the above), don’t hesitate to spread some holiday cheer. Put up some lights, turn on some Christmas music, and decorate a tree. Let people know you’re happy to celebrate the season and meet their needs.
Special offers - Highlight products that you expect to be popular during the holidays. Make an economy bundle of everyday products, such as a collection of personal care items or essentials that most customers need.
The TSBDC also offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to www.tsbdc.org.
Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc
The Tennessee Small Business Development Center Network is funded by the U.S. Small Business Administration and local community donors.
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