I have a client that tells a simple story about her photography business. “Ava’s Photography” tells a story about a nervous mother bringing in her one-year old triplets for their first set of pictures. Getting all three of them to smile or interact at the same time is an amazing chore any time, especially in this case when one of them has a slight fever. With all three little boys in a bad mood, and crying Ava stepped into action. She was able to use her sock monkey puppet with her funny voices, and got on the floor and did some entertaining. In a very short period of time, she was able to get all of the little boys laughing and happy long enough to get photos in two different outfits. The mother was ecstatic and the photos made Facebook lore. What did we learn from this brief story? Ava has patience, provides good customer service, and has a special knack with toddlers. If Ava told you this story, you would remember it, and maybe even pass along her name to others. If she told you that she has great quality, reasonable prices, and is good with kids, you probably wouldn’t even remember her.
The TSBDC offers free and confidential one-on-one counseling for existing and start up small businesses. To register for go to http://www.tsbdc.org/.
Other contact information - Phone (615) 230-4780 www.volstate.edu/tsbdc
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