TSBDC Seminar: Social Media Digital Marketing Course - July 12th and 19th

Friday, July 12, 2013 9:00 AM to 12:00 PM

Register for this event online

Fee: $ 99.00

Payment will be required at time of the first class on July 12th. Check or cash preferred.

This hands-on, computer lab course will cover the following:

July 12th, Class 1: 3 Hours
*Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media
Platforms Covered:
o Facebook
o Twitter
o LinkedIn
o YouTube
o Instagram
o Pinterest
o Vine
o How to run effective campaigns that combine both offline and online marketing.
o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking

July 19th, Class 2: 3 Hours
*Social Media Plan Building, Building an effective Social Media Plan (3 Hours – Hands On)
o Who and where are your best customers
o Define your voice
o Why would someone want to connect with you on social media
o What are the big ideas that are going to drive your campaign
o Content allocation – who will implement your social media projects
• Who – Who is going to do the work on your social media marketing
• When - developing a calendar / schedule
• Where - Office? Outside resources? Mobile? Computer?
• What – What pieces of content do you need? Do you need an image repository? Videos?
• Develop a detailed calendar to structure your social media activities

Speaker(s): Transparent - Jason Elkins

Already Registered? Sign in for more information.

Phone: 615-230-4780

Email: Send

July Workshops

July

Starting a Small Business workshop of Volunteer State Community College's Tennessee Small Business Development Center, 4-6 p.m. Thursday, July 11, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.
 
Social Media Digital Marketing Course - July 12th and 19th   workshop of Volunteer State ^th and July 19, 1480 Nashville Pike, Gallatin, TN in the Ramer Administrative Building, Computer Lab 175. Registration is required. Reserve online. www.tsbdc.org. $99 (payable at the workshop).
Community College's Tennessee Small Business Development Center, 9am-12 p.m. two consecutive Fridays, July 12

Do You Need to Incorporate Your Business? workshop of Volunteer State Community College's Tennessee Small Business Development Center, 2-4 p.m. Wednesday, July 24, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free.


Getting Ready to Go to the Bank workshop of Volunteer State Community College's Tennessee Small Business Development Center, 3-4:30 p.m. Wednesday, July 31, 1480 Nashville Pike, Gallatin, TN in the Betty Gibson Hall, Gibson Conf Room 104. Registration is required. Reserve online. www.tsbdc.org. Free. 

The Top 10 Differences Between Managers and Leaders

Sure they can be the same thing, but, they that's not always the case.  In fact, it rarely is.

TSBDC Seminar - Use Technology to Work Smarter, Not Harder in Your Small Business, June 11th

There's a big difference between being busy and doing things that matter. The most successful business people I know are the ones who can focus on the big picture, instead of getting distracted by "small stuff."

And let's face it, our days are overflowing with small stuff. We all have too many things on our to-do lists. Because we enjoy the satisfaction of crossing things off those lists, it's tempting to spend time on trivial tasks at the expense of really important ones. But we don't become more successful that way. Doing isn't the same as achieving. The key is to prioritize our activities so we're investing our time and energies where it matters most.

Speaker(s): Jim Butera - ITS Techs 

Fee: Free

June 11th, 2:00 - 4:00 pm, Betty Gibson Building at Vol State Community College

Click here to Register

Assuming Makes Something Out of “U” and “ME”

  A couple of weeks ago my four year old, Ava, was having quite the time in the tub.  Yelling, playing, and unfortunately, dumping out water.  I could hear my wife yelling, “no, no, no!”  But it was too late.  “Ava, what were you doing?” Sarah asked.  “Umm, I don’t know.  It was an accident?” Ava said in a questioning fashion, wondering if her new found excuse for everything would work again. 

   We explained why it was a bad thing to pour water out, cleaned the mess, and went about our normal routine.  That was until I was in the bathroom directly below the “Great Flood” and noticed some new water stains on the ceiling! “Bad words!”  (I’ve learned to actually say “bad words”instead of the real thing.)  I was not a happy camper and showed Ava why we don’t pour water out on the floor.  She felt bad.  She helped to put out a toy cup to catch water drops and gave me a dollar out of her piggy bank to fix the damage.  I had been a bit of a jerk to my baby girl, so now I felt bad.  But, it appeared the damage was done, so I would have to wait until the morning to see how much worse it would get.

   The following day, I did notice a small leak coming through one of the newly formed water spots.  Nothing major, but it was there.  I placed a five-gallon bucket under it and went to work. I asked my mother-in-law, who was coming to the house for babysitting, to call me if things got worse.  She called.  She said it looked worse and even sent a picture.  It didn’t look too bad to me.  What I didn’t ask about was the five-gallon bucket.  I should have.  When I got home it was almost full!  “Bad words!”  I called a local plumber and I started cutting out the now larger wet spots in the ceiling.

   After two hours, several more holes, and a keen eye, Ben the plumber discovered something I had not considered.  A leak.  “A leak”, I said.  Wow.  What are the odds?  And then I thought about poor little Ava and how I was a jerk.  “Bad words!”  I gave her an apology and tried to give her the dollar back.  She said “that’s okay Daddy, you keep it.”  Sweet girl!

   The assumption was that Ava caused the leak.  I was wrong.  It was, perhaps, a logical assumption, but it was the wrong conclusion. 

   Let’s take a look at bad assumptions made in small businesses:

• Assuming that your employees are purely motivated by money.  Sure, they want to get paid; however, they primarily want to know that what they are doing matters, receive recognition, and work for someone they respect.
• Assuming that your old method of advertising is still working, without tracking where your revenue is coming from.  Conversely, assuming your new advertising is a big flop, because it didn’t make it rain dollar bills in the first week of implementation.
• Assuming you can only more revenue from new customers.  Most of the time, the best way to increase revenue is with your existing customers.
• Assuming your bookkeeper is doing everything correctly.  If you don’t read your financial statements on a regular basis,you may have a lot in common with an ostrich that has its head in the sand.
• Assuming that you need to borrow money, when your business is short on cash.  More times than not, the cash flow issue is from lack of effective marketing, not collecting accounts receivable, and letting expenses get out of control.

U.S. Bank donates to Tennessee Small Business Development Center

Thanks U.S. Bank!

U.S. Bank recently donated $2,000 to help support the Tennessee Small Business Development Center at Volunteer State Community College. The TSBDC offers free and confidential one-on-one counseling for existing and start-up businesses. Free and inexpensive workshops designed for the small business owner are also available. Pictured: Karen Mitchell, vice president of resource development and executive director of the College Foundation; Justin Hays, branch manager U.S. Bank in Gallatin main branch; Hilary Marabeti, assistant vice president for Continuing Education and Economic Development; and Charles Alexander, director of the TSBDC. / Submitted