TSBDC Seminar: Social Media Digital Marketing Course - July 12th and 19th

Friday, July 12, 2013 9:00 AM to 12:00 PM

Register for this event online

Fee: $ 99.00

Payment will be required at time of the first class on July 12th. Check or cash preferred.

This hands-on, computer lab course will cover the following:

July 12th, Class 1: 3 Hours
*Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media
Platforms Covered:
o Facebook
o Twitter
o LinkedIn
o YouTube
o Instagram
o Pinterest
o Vine
o How to run effective campaigns that combine both offline and online marketing.
o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking

July 19th, Class 2: 3 Hours
*Social Media Plan Building, Building an effective Social Media Plan (3 Hours – Hands On)
o Who and where are your best customers
o Define your voice
o Why would someone want to connect with you on social media
o What are the big ideas that are going to drive your campaign
o Content allocation – who will implement your social media projects
• Who – Who is going to do the work on your social media marketing
• When - developing a calendar / schedule
• Where - Office? Outside resources? Mobile? Computer?
• What – What pieces of content do you need? Do you need an image repository? Videos?
• Develop a detailed calendar to structure your social media activities

Speaker(s): Transparent - Jason Elkins

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Phone: 615-230-4780

Email: Send