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Monday, December 16, 2013

Social Media Digital Marketing Course - January 10th and 17th

Payment will be required at the first class on January 10th.  Check or cash preferred.

Friday, January 10, 2013 9:00 AM to 12:00 PM


 Friday, January 17, 2013 9:00 AM to 12:00 PM

This two-part, hands-on, computer lab course will cover the following:

January 10th, Class One, 3 Hours 
*Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media
Platforms Covered:
o Facebook
o Twitter
o LinkedIn
o YouTube
o Instagram
o Pinterest
o Vine
o How to run effective campaigns that combine both offline and online marketing.
o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking

January 17th, Class Two: 3 Hours 
*Social Media Plan Building, Building an effective Social Media Plan (3 Hours – Hands On)
o Who and where are your best customers
o Define your voice
o Why would someone want to connect with you on social media
o What are the big ideas that are going to drive your campaign
o Content allocation – who will implement your social media projects
• Who – Who is going to do the work on your social media marketing
• When - developing a calendar / schedule
• Where - Office? Outside resources? Mobile? Computer?
• What – What pieces of content do you need? Do you need an image repository? Videos?
• Develop a detailed calendar to structure your social media activities
Speaker(s): Transparent - Jason Elkins

Fee: $ 99.00
The class will be held in the Ramer Administrative Building, room 175.
Payment will be required at time of the first class on January 10th.  
Check or cash preferred.

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